Customer information system for an IT hardware reseller

Using the Open ASP system an IT hardware reseller can create a database to contain the Special ID number, Name, Addresses, Telephone numbers, Demographic data and History of the past purchases of the customer, sales inquiries and support calls.

Every retail customer or even a visitor to the retail shop of an IT hardware reseller receives a leaflet with URL of the shop where they register and fill in a marketing research survey in order to get special customer support or a prize. They can also feel in a paper version of the survey, which can later be entered onto the site by sales clerk.

The data can be used to identify the most promising customer segment and serve them better. The data will be used to improve the quality of service and provide customers with more personalized service. The analyzed data will be invaluable for developing targeted “up sale”, “cross sale” and direct marketing campaigns.

Customer information system for an consumer goods manufacturer

The product lotteries popular among the consumer goods producers in Armenia can be modified to include database component and gather valuable customer data in addition to promoting sales.

A special ID number can be printed inside the labelling of the products. Customers enter the ID number of the product along with survey data into the Open ASP database linked to the web site of the company to get a prize. The nature of the gathered data may range from basic customer information to marketing research surveys.

The analysis of data can be used to provide ground to improve the quality or the products or better promotional campaigns.